Dernière mise à jour le 4 octobre 2025
Emails are important because they offer high engagement rates. On the flip side, posts tend to get scrolled away and forgotten on social media easily. But emails land in the subscribers’ inboxes leading to better open rates and click-through rates.
Another aspect is retaining and nurturing subscribers. Automated notifications keep the subscribers engaged with added value and fresh content. This eventually keeps their interest intact and enhances their loyalty.
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